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UNITED SALES ASSOCIATES



7537 State Road * Cincinnati, OH 45255-2438 * Ph (513) 231-4266 * Fax (513) 231-1456

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INTERNAL MARKETING

· Telemarketing

· Direct Mail to Distributors and End Users

· Lead Follow Up 100% Qualified

· UPS Service

· Computerized Reporting

· Product Introductions Via Creative Marketing

· E-mail · Web Page on Internet

 

CORRESPONDENCE/PROGRAMS

Newsletters

· Agency Newsletters - regularly published news/information regarding current and future USA happenings.

· Distributor Newsletters - periodic, timely and informative pieces devoted to essentially one product line, normally highlighting no more than two new or existing products within that line. Sent to distributor sales- people (inside and outside - approximately 300 per mailing).

· End User Distributor Newsletters - same as Distributor newsletter except that distributor letterhead is used, and is sent by distributor to their key end users (approximately 100 per mailing).

· End User Newsletters - can be same as end user Distributor Newsletter except U.S.A. letterhead is used and it is sent to U.S.A. key end-users (approximately 300-400 per mailing).

Programs

· Bulletins - important, informative pieces which are mailed to those distributors who would be affected most by this information - i.e. reminder of plant closings for vacation, key administrative moves, pending price/terms changes.

· Fax Bulletins - same as Bulletin except it is faxed due to urgency

· Fas Fax - highest priority. Immediate notification via fax which concerns any subject - i.e. a spectacular promotion, pricing or close-out.

· Video Program - videos to help in training sessions (general sales techniques to manufacturers' specific products) are available for distributors to borrow, free of charge, for a five day period.

· Blu Lite Program - a vehicle for distributors to list excess inventory available for sale. This list will be com- piled and mailed approximately the 15th of each month to any and all distributors enrolled. Only those products of current U.S.A. principals are allowed.

MISCELLANEOUS

· Computerized sales offices

· Fax machines at all USA branches

· Participation in local and regional shows (3 professionally designed show booths)

· Competitive company profiles maintained and updated regularly to principals

· Distributor and/or End User Seminars and Training Sessions Available

· In-Plant Surveys

· USA Sales Meetings (3)


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